Marketing Budgets
Percent Of Interactive Budget Allocated To Mobile Worldwide [CHART]
54% of business executives worldwide who invested in mobile spent less than 5% of their total digital dollars on mobile marketing, including advertising.
Read MoreState Of Digital Marketing 2012 [INFOGRAPHIC]
This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.
Read MoreCMOs' Marketing Spending Projections, August 2011-August 2012 [CHART]
CMOs remain enthusiastic about online marketing, projecting an 11.5% increase in spending in this area over the next 12 months, although this represents a 10.2% decline from their 12.8% growth forecast from 6 months ago.
Read MoreGlobal Marketing Budgets, 2010-2012 [CHART]
The budget component score of the index stands at 46.1, down from 47.5 in July 2012, representing the lowest score of this year.
Read MoreProjected Social Media Spending For Next Five Years [CHART]
CMOs continue to project big increases in social media spending in the next 5 years.
Read MoreHow B2B Marketers Are Using Email Marketing [INFOGRAPHIC]
Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic.
Read MoreWorld Wide Increases In Social Media Budgets [CHART]
72.9% of companies said they expected their overall social media budget to increase over the next year.
Read MoreDigital & Social Media Marketing Budgets [CHART]
49.5% of US marketers said their company spent between 1% and 10% of their marketing budget on social media.
Read More2012 Social Media Budget Allocations [CHART]
52% of organizations’ social media budgets are estimated to be allocated to social networking, while 13% are spent on blogs, 11% on microblogging & 7% on wikis.
Read More2012 Lead Generation Budgets [CHART]
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
Read More