Marketing Budgets
Change In Traditional Ad Spending, August 2011-February 2013 [CHART]
The shift from traditional media ad spending to digital continues unabated.
Read MoreTop 10 Pharmaceutical Companies By Marketing Spend, 2012 [TABLE]
Pfizer was first in overall promotional spending in 2012, doling out $2.39 billion and accounting for 9% of the total ad market.
Read MoreUS Pharmaceutical Marketing Spending By Channel, 2012 [TABLE]
US pharmaceuticals firms had reduced their overall promotional spending by 8% year over year to $26.35 billion total in 2012.
Read MoreUS Marketing Research Industry Activity, Q4 2007 – Q4 2012 [CHART]
Business activity in the US marketing research industry displayed virtually the same pattern in 2012 as it did in 2011.
Read MoreChanges In Small Businesses Social Media Marketing Spending In 2013 [CHART]
Nearly three out of five small businesses said they will spend more on social advertising, promoted postings and sponsored tweets.
Read MoreDigital Marketing Budget Growth, March 2013 [CHART]
55% of marketers from around the world plan to increase their digital marketing budgets this year.
Read MoreAd/PR Agency Selection Criteria, March 2013 [CHART]
Marketers rank strategic insights as their most important criterion when reviewing new agencies.
Read MoreSMB Marketing Budget Allocation: Customer Acquisition vs. Retention, March 2013 [CHART]
More than one-third of SMBs say they devote the majority of their marketing budgets to customer acquisition, while just 6% say they devote the majority to customer retention.
Read MoreCMOs' Social Media Spending Plans, February 2013 [TABLE]
CMOs say that social media currently accounts for 8.4% of their marketing budgets, but that social’s share of the pie will jump to 11.5% over the next 12 months, and climb all the way to 21.6% share in the next 5 years.
Read MoreTV & Online Video Budget Reallocation, February 2013 [TABLE]
15% reallocation of TV-only budgets resulted in a 4.2% increase in reach at an 11% lower CPM.
Read More