Marketing Budgets
Marketing Cost-Saving Pressures, 2009-2013 [CHART]
82% of marketers agree that with the current economic conditions, they’re challenged with identifying cost savings and reductions in their marketing and advertising efforts.
Read MoreAverage Marketing Budget Growth In 2013 For Select US Industries [CHART]
For 2013, marketers are expecting to increase overall marketing budgets by an average of 6%.
Read MoreOnline vs. Total Marketing Budgets In 2012 For Select Industries [CHART]
On average, companies spent 10.4% of revenues on marketing activities in 2012. Of that budget, 2.5% of total revenues were spent on digital media initiatives.
Read MoreGlobal Marketing Budgets, October 2011 – March 2013 [CHART]
The budget index remained strongest in the Americas, though it was relatively unchanged from the prior month, at 55.4.
Read MoreIncrease In Online & Offline Marketing Budgets, 2012 & 2013 [TABLE]
In total, more than half of client-side marketers said they would increase their marketing budgets in 2013.
Read MoreLuxury Shoppers mCommerce Activities, 2011 & 2012 [CHART]
Mobile shopping activity among affluent luxury shoppers in the US saw substantial increases in 2012; the percentage of respondents shopping or purchasing via mobile increased from 22% to 38%.
Read MoreDigital Capital Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex digital capital landscape.
Read MoreDigital Marketing Budget Mix In 2012 [CHART]
Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%).
Read MoreMarketing Spending As A Percent Of B2B & B2C Company Revenues By Sector, February 2012-February 2013 [CHART]
The B2C products category was expected to command the greatest amount of marketing spending (9.4%) as a share of company revenues in February 2013.
Read MoreChange In Digital & Traditional Ad Spending According to B2C & B2B Marketers By Sector, February 2013 [CHART]
The increase in digital ad spending was projected to be most dramatic in the business-to-consumer (B2C) product category, which was expected to se a 14.6% bump over the 12 months following February 2013.
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