Marketing Budgets
Changes In Retargeting Budgets By Tactic, February 2013 [CHART]
The greatest percentage of media buyers (60%) expected to up their FBX investment.
Read MoreShare Of Marketing Budgets For Search Engine Optimization, May 2013 [CHART]
53% of the digital marketers surveyed from around the world said they devote less than 5% of their total marketing budget to optimization activities (including agency fees, professional services, and technology), up from 48% last year.
Read MoreBudget Shift To Digital Marketing, April 2013 [CHART]
4 in 10 global marketers around the world will be reallocating budgets to digital marketing.
Read MoreLuxury Marketers Who Will Increase Online Spending In 2013 [CHART]
85% of luxury marketers planned to increase their digital marketing spending this year, with 72% planning to up the ante on social media specifically.
Read MoreTop Inbound Marketing Challenges, April 2013 [CHART]
41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t.
Read MoreGlobal Marketing Budgets, October 2011 – April 2013 [CHART]
Marketing budget conditions improved again this month.
Read MoreAverage Social Media Marketing Budgets Worldwide, 2012 [TABLE]
Companies dedicated between 20% and 37% of their total social media development spending to “internal social media” in 2012.
Read MoreBudget Increases For Online Video, 2012 vs 2013 [CHART]
A recent study by Nielsen and the IAB recommended moving 15% of TV budgets to online video in order to increase reach at a lower cost.
Read MoreChange In Content Marketing Spending By North American B2B Marketers, 2011 & 2012 [CHART]
Fifty-four percent of B2B marketers in North America said they planned to increase spending in 2012, with 60% reporting the same in 2011.
Read MoreB2B Marketing Budgets [INFOGRAPHIC]
This infographic by Ambassador illustrates how B2B marketers are spending in 2013.
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