Marketing Budgets
B2B Use Of CRM Systems, July 2013 [TABLE]
89% of B2B marketers and salespeople say that the amount of price pressure they’re feeling from customers and buyers has increased over the past 3 years, making it more difficult to close high-margin sales.
Read MoreGlobal Ad Spending Growth By Medium, Q1 2013 [CHART]
Ad spending on TV around the world grew by 3.5% in Q1, outpacing the aggregate increase of 1.9%.
Read MoreSocial Media Marketing & Advertising Investment Expectations, July 2013 [CHART]
62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will remain steady.
Read MoreGlobal Marketing Budgets, October 2011 – June 2013 [CHART]
Looking at the budget component breakdown by region, the data reveals that marketers in the Americas are still the most bullish.
Read MoreUS Online Ad Spending Per User, 2000-2012 [CHART]
Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new heights seemingly with every passing quarter, and has been projected to see double-digit growth again this year.
Read MoreNorth American Sponsorship Spending By Type, 2011-2013 [TABLE]
Sponsorship spending, at $19.2 billion, will comprise 14% of total marketing spending in North America in 2013.
Read MoreCMOs' Top Concerns, July 2013 [CHART]
30% of CMOs said they’re concerned with creating sustainable and engaging customer relationships, with another 22% stressing customer experience.
Read MoreUS Mobile Marketing Spending By Industry, 2010-2015 [TABLE]
Finance, insurance and real estate marketers would collectively spend $2.08 billion on US mobile marketing this year, up significantly from about $1.33 billion in 2012.
Read MoreAd Spending Share Of US Automobile Dealerships By Media, 2002-2012 [TABLE]
Dealers have dramatically increased their digital ad spending over the past decade, from just 5.0% of spending in 2002 to 26.5% in 2012.
Read MoreUS Automotive Online Ad Spending, 2011-2017 [TABLE]
The US automotive industry will spend $5.07 billion in 2013 on paid digital advertising, and that total is expected to rise to $7.80 billion by 2017.
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