Marketing Budgets
US Mobile Ad Spending By Format, 2011-2017 [TABLE]
In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%.
Read MoreForms Of Online Video For Which Marketing Plan To Increase Spending, April 2013 [CHART]
73% of marketers polled worldwide expected to increase spending on pre-roll ads over the next 12 months.
Read MoreLikelihood Of TV Ad Spending Shifting To Online Video, June 2013 [CHART]
eMarketer expects US digital video ad spend to rise by 41.4% this year and by nearly 40% next year as well, when outlays will reach $5.7 billion.
Read MoreMeeting The Changing Needs Of B2B Prospects, February 2013 [CHART]
Most marketers tend to agree that the basic use of marketing automation is insufficient for persuading today’s B2B decision-makers, and relevance is key.
Read MoreUS B2B Marketers' Budgets, 2011 & 2012 [TABLE]
Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.
Read MoreChanges In B2B Ad Budgets, March 2013 [CHART]
29% of US marketers reported increasing their B2B advertising budgets over the preceding 12 months, while 59% said outlays had remained about the same.
Read MoreMarketers’ Primary Problems Calculating ROI, August 2013 [CHART]
3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI.
Read MoreMedia Spend Channel Efficiency, Q2 2013 [CHART]
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Read MoreMarket Intelligence Investment ROI, August 2013 [CHART]
While one might expect MI professionals to have a high view of market intelligence ROI, decision-makers were as likely to say their investments have paid off (82% and 77%, respectively).
Read MoreData-Driven Marketing Budgets, December 2012 vs. June 2013 [CHART]
91% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts.
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