Marketing Budgets
CMOs' Marketing Spending Projections, August 2011 – August 2013 [TABLE]
Marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come.
Read MoreBusiness Impact Of Social Media & Marketing Spending, August 2013 [CHART]
Just 15% of CMOs in the US can confidently say they have quantitatively proven the impact of social media on their business.
Read MoreGlobal Marketing Budgets, October 2011 – August 2013 [CHART]
Marketing budgets continue to improve across major regions.
Read MoreAd Agencies' Changing Media Mix, August 2013 [TABLE]
Just 27% of media buying agencies don’t anticipate ever spending more on digital than traditional media.
Read MoreUS Mobile Display Ad Spending, 2011-2017 [CHART]
Mobile internet display ad spending will amount to $3.81 billion this year—up 21.7% from 2012.
Read MoreUS Real-Time Bidding Digital Ad Spending, 2012-2017 [CHART]
Marketers will spend $3.34 billion this year on real-time-bidded ads, up 73.9% from last year.
Read MoreUS TV vs. Online Video Ad Spending, 2011-2017 [TABLE]
Even with the rapid rise of digital video viewership and ad spending, levels of spending on online and mobile video fall far below spending on TV.
Read MoreUS Total Ad Spending By Media, 2011-2017 [TABLE]
eMarketer expects TV to continue to capture the largest share of paid ad spending in the US for the foreseeable future, though its percentage of total spending will drop slightly, from 39.1% in 2012 to 38.8% this year.
Read MoreUS Total Media Ad Spending, 2011-2017 [CHART]
eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels.
Read MoreUS Mobile Ad Spending, 2011-2017 [TABLE]
Mobile spending is expected to rise 95.0% this year to account for 20.1% of all digital ad spending, and 5.0% of total media ad spending.
Read More