Marketing Budgets
Highest-Priced Primetime Broadcast TV Programs, October 2013 [CHART]
Advertising on Sunday Night Football costs about $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games,
Read MoreTravel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]
Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.
Read MoreChange In Ad Spending By Media, Spring 2013 [CHART]
Nearly two-thirds of US advertisers expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.
Read MoreTop Methods For Minimizing Media Spend Waste, April 2013 [CHART]
According to 37.2% of US marketers and agencies surveyed by Netmining in April 2013, using attribution helped them minimize media spend waste.
Read MoreChanges In Health Care Marketing Budgets In 2013 By Target Audience [CHART]
eMarketer expects the healthcare and pharma industry’s share of total US digital advertising to fall from 2.8% in 2013 to 2.4% by 2017.
Read MoreOnline Ad Spending By Industry, 2012-2017 [TABLE]
eMarketer estimates that healthcare and pharmaceutical marketers will invest 54% of their paid digital dollars in direct-response efforts this year.
Read MoreUS Health Care & Pharma Online Ad Spending, 2011-2017 [CHART]
Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017.
Read MoreBusiness Functions Driving Investments In Big Data At Financial Services & Health Care Companies, July 2013 [CHART]
US financial services & health care executives reported that on average, 68% expected to spend more than $1 million on Big Data initiatives this year.
Read MoreMarketing’s Growing Influence, October 2013 [CHART]
Marketing is working more closely with the CEO and getting more engaged in big investments.
Read MoreSocial Media Spending By Large Consumer Companies, October 2013 [CHART]
On average, large consumer companies (with an average of $15.6 billion in revenues) will spend close to $19 million on social media this year.
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