Marketing Budgets Archives - Page 26 of 45

Branded Content Spending Trends in 2013 [TABLE]

Corporations spent on average 37% share of their marketing budgets this year on branded content.

Global Ad Spending Share By Medium, 2013 vs 2016 [CHART]

ZenithOptimedia predicts mobile advertising will generate more new ad spending ($31.8 billion) than TV ($29.8 billion) from this year through 2016.

Word-of-Mouth Marketing Effectiveness & Obstacles, November 2013 [TABLE]

Some 64% of marketing executives believe that word-of-mouth (W-O-M) marketing is more effective than traditional marketing.

Media Spend Channel Efficiency Comparison, Q3 2013 [CHART]

During Q3, social again beat portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.

US Display Ad Spending Share By Type, 2011-2017 [CHART]

RTB is primarily used to purchase impression-level inventory in order to meet a performance-based goal.

US Programmatic Display Ad Spending, 2011-2017 [CHART]

MAGNA GLOBAL estimates US programmatic display ad spending will reach $7.5 billion this year.

Primary Mobile Channels Retailers Will Use For Holiday Marketing, 2012 & 2013 [CHART]

Retailers’ primary mobile efforts this year will focus around the comparatively unsexy channels of text messaging and mobile coupons.

Global Marketing Budget Trends, October 2011 – November 2013 [CHART]

This month, the budget component of the index recorded a value of 56.2, its highest value on record, and a significant 4.4-point increase from last month.

SMBs & Digital Marketing, November 2013 [TABLE]

About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital.

US Retail Online Ad Spending, 2012-2017 [CHART]

By the end of this year, eMarketer predicts, US retailers will have increased digital ad budgets by 15.7% to $9.50 billion, following growth of 14.5% last year.