Marketing Budgets Archives - Page 24 of 45

Content Marketing Budget Changes For 2014 [CHART]

Most marketers (71%) plan to increase their content marketing budgets in 2014.

2014 B2C Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]

B2C content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months.

Online Marketing Tactics For Which B2B Marketers Plan To Increase Spending, 2013 & 2014 [VIDEO]

Three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.

Local Ad Sales Forecast, 2013 vs 2014 [CHART]

Roughly 1 in 2 executive and sales managers expect local ad revenue increases of more than 6% this year, including 20% who forecast gains in excess of 10%.

Marketing Agencies' New Business Outlook, January 2014 [CHART]

Roughly 7 in 10 agencies believe that the number of new business opportunities this year will increase relative to last year, a step up from 60% who responded that way last year.

Global Ad Spending Growth By Medium In 2014 [CHART]

Global ad spending will increase by 5.2% this year, a significant uptick from the predicted growth of 3.2% for 2013, but a slight cut from a prior forecast of 5.4% growth.

B2B Marketing Budget Increases For 2014 [CHART]

Roughly 1 in 2 (52.5% of) B2B marketers expect to increase their marketing budgets this year.

North American Sponsorship Spending, 2012-2014 [TABLE]

North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014.

Global Social Network Ad Spending Growth By Region, 2012-2015 [TABLE]

Overall, social network ad spending is growing most quickly in the Middle East and Africa.

Global Social Media Ad Spending Per Social Network User By Region, 2012-2015 [TABLE]

Advertisers will invest $32.82 on social network advertising per social network user in North America this year, up from just over $26 in 2013.