Marketing Budgets
Fast-Growth North American SMB Channel Spending, November 2013 [CHART]
Nearly three-quarters of hypergrowth SMBs in North America had increased spending on social media and social ads.
Read MoreUS Video Ad Spending, 2012-2018 [CHART]
Digital video ad spending also grew quickly last year, up 44.5% to $4.18 billion.
Read MoreUS RTB Online Display Ad Spending, 2012-2018 [CHART]
Spending on real-time bidding (RTB), which accounts for about half of US programmatic ad buys, grew 76.5% in 2013.
Read MoreAmerican CMOs' Social Media Spending Plans, February 2014 [TABLE]
This latest survey finds current social spend at an average 7.4% of budgets, a figure unchanged from 2 years ago.
Read MoreMeasuring The Business Impact Of Marketing Spending, February 2014 [CHART]
Only 35.7% of CMOs feel that they can prove the short-term impact of marketing spend quantitatively.
Read MoreFacebook Ad Spending vs User Share In North America & Asia-Pacific, February 2014 [CHART]
According to Marin’s analysis of more than 200 online marketing clients, about half of their Facebook ad budgets are directed at audiences in North America,
Read MoreCMOs’ Projected Changes In Online Marketing & Traditional Ad Spending, August 2011-February 2014 [CHART]
Forecast levels of digital marketing spending increases have dropped to their lowest level in at least a couple of years, while the pessimism surrounding traditional media advertising spend seems to have fallen off.
Read MoreGlobal Airline Execs' Expected Areas Of IT Investment, March 2013 [CHART]
Over 90% of senior airline executives polled worldwide by SITA/Airline Business said their companies had either implemented or were in the process of developing passenger services via digital, personalized customer relationship management or expanding ancillary services programs.
Read More2014 B2B Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]
B2B marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year.
Read MoreGlobal Marketers' Budget Optimism, October 2011 – January 2014 [CHART]
Consistent with various pieces of research indicating that marketing budgets are set for a rise this year, global marketers are retaining a high level of optimism regarding their budgets at the start of this year.
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