Marketing Budgets
Online Marketing Budget Projections, April 2014 [CHART]
One-quarter of global client marketers this year planning to reallocate existing budgets into digital, down from 39% last year.
Read MoreFacebook Mobile Advertising Metrics, Q1 2014 [TABLE]
Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1.
Read MoreUK Content Marketing Budget Percentages, August 2013 [CHART]
Content marketing is so widespread in the UK that in January 2013, 88% of marketers said they were already using it to increase their appeal to consumers.
Read MoreUS Mobile Local Ad Spending By Format, 2013-2018 [TABLE]
Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.
Read MoreUS Local vs. National Mobile Ad Spending, 2013-2018 [CHART]
Berg Insight predicted that ad revenues from social networking and local search would drive mobile local ad spending.
Read MorePrimary Source For Product Listing Ads Budget, Q1 2014 [CHART]
Product Listing Ads were the main driver of the 8% year-over-year increase in US paid search ad spending in Q1 2014.
Read MoreLocal Ad Spending Forecast, 2013-2018 [CHART]
US mobile ad spend is projected to grow from $7.2 billion last year to $30.3 billion in 2018, with a slight majority 52% – or $15.7 billion – of that eventual figure being location-targeted spending.
Read MoreState Of Native Advertising, 2014 [INFOGRAPHIC]
Copyblogger solicited 2,088 people for their opinions on native advertising for this infographic.
Read MoreBarriers To European Marketers Benefiting From Big Data, January 2014 [CHART]
While the decision to use big data was clearly a popular one, just how to harness it was an altogether different proposition.
Read MoreBig Data Use By European Marketers, January 2014 [CHART]
82% of European companies either already used big data or planned to do so within the next three years.
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