Marketing Budgets
US Retail Online Ad Spending By Device, 2014 [CHART]
Consumers’ widespread use of mobile devices is helping drive retail’s turn to digital media.
Read MoreUS Retail Online Ad Spending, 2012-2018 [CHART]
The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018.
Read MoreUS Financial Services Online Ad Spending By Objective, 2014 [CHART]
In 2014, financial marketers will dedicate $3.84 billion, or 62% of their total digital ad spending, to direct response.
Read MoreUS Financial Services Online Ad Spending, 2012-2018 [CHART]
Advertising spending in paid digital media by the US financial services industry will hit $6.20 billion in 2014 and rise to $9.57 billion by 2018, for a five-year compound annual growth rate of 12.5%.
Read MoreUS Media & Entertainment Online Ad Spending By Objective, 2014 [CHART]
US media leans toward the direct-response side, with roughly a 60-40 split between direct response and branding.
Read MoreUS Media & Entertainment Online Ad Spending, 2012-2018 [CHART]
Digital advertising spending is expected to grow faster in media and entertainment than in other US industries.
Read MoreUS Online Ad Spending Estimates By Industry, May 2014 [CHART]
Mobile accounts for slightly more than 35% of digital ad budgets this year.
Read MoreUS Online Ad Spending By Industry & Channel, 2014 [TABLE]
Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.
Read MoreUS Premium Programmatic Ad Spending By Channel, 2013-2017 [TABLE]
Spending on premium programmatic online display advertising will rise 165.4% in the US this year.
Read MoreTop Genres By TV Ad Spend, 2013 [CHART]
Drama ($12 billion in ad spend) netted the biggest share of the $78 billion TV ad spending pie last year, at more than 15%.
Read More