Marketing Budgets
Global Ad Spending Per Person By Country, 2012-2018 [TABLE]
On a country-by-country basis, the US is by far the leader in total media ad spending.
Read MoreTotal Global Ad Spending, 2012-2018 [CHART]
Advertisers worldwide will spend $545.40 billion on paid media in 2014.
Read MoreUS Online Ad Spending By Channel, 2012-2018 [TABLE]
Strong, steady growth in mobile advertising will push digital ads to represent nearly 30% of all US ad spending this year.
Read MoreTotal US Ad Spending, 2012-2018 [CHART]
Total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%.
Read MoreSpending On Branded Mobile Content, Q1 2014 [CHART]
Still relatively new, branded editorial media on mobile devices is luring consumers in.
Read MoreChange In Ad Spending By Medium, Q1 2014 [CHART]
Total ad expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending.
Read MoreGlobal Marketing Budget Sentiment, January 2012 – June 2014 [CHART]
Global marketing spending plans have stayed positive through the second quarter.
Read MoreMarketing Expenditures In The Next 5 Years [INFOGRAPHIC]
This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.
Read MoreFundamental Changes For Marketing During The Next 5 Years, June 2014 [CHART]
Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.
Read MoreProgrammatic Display Ad Spending Worldwide, 2017 [CHART]
It is estimated that 60% of display ad spending in the Netherlands would be programmatic by 2017.
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