Marketing Budgets Archives - Page 14 of 45

Top B2B Advertisers’ Spending Trends, 2013 [CHART]

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.

Top Challenges Of Marketing Personalization, June 2014 [CHART]

Gaining insight quickly enough was the top hurdle to executing personalization, cited by 40% of US data management professionals.

Global Internet of Things Spending, 2013 & 2020 [CHART]

MarketsandMarkets gives the IoT market a valuation of $1.029 trillion in 2013, increasing to $1.423 trillion by 2020.

Top Challenges With Marketing Personalization, July 2014 [CHART]

Personalization is an area of growing importance, recently found to be US digital marketers’ most important future area.

Change In Data-Driven Marketing Profitability, Q1 2014 – Q2 2014 [CHART]

DMA/Winterberry reported slowed growth in both revenues—which hit a two-year high in Q3 2013—and profitability from data-driven marketing in Q1 2014.

Change In Data-Driven Marketing Spending, Q1 2014 – Q2 2014 [CHART]

More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year.

Channels Senior Ad Execs Expect Will Grow [CHART]

US senior advertising executives predicted that social media-driven campaigns would see the most growth in commercial production in 2014, cited by 44% of respondents.

Use Of Online "Tune-In" Advertising To Drive TV Ratings, 2013 vs 2014 [CHART]

Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings.

Online Political Ad Spending, 2008-2016 [CHART]

Online political ad spending has been growing rapidly, but is nonetheless expected to account for only 3% of political advertising dollars this year, per Borrell’s report, with the bulk spent on broadcast TV.

Global Online Ad Spending, 2012-2018 [CHART]

On a long-term basis, online channels will continue to drive global advertising spending.