Marketing Budgets
US Online Display Ad Spending Share By Format, 2013-2018 [CHART]
Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.
Read MoreCMOs' Perception Of Their Social Media ROI, September 2014 [CHART]
The challenge of how to prove marketing’s value has been hounding CMOs as they come under increasing pressure to demonstrate their impact, with this being one of CMOs’ key concerns this year.
Read MoreCMOs' Forecasted Media Spend, Online vs Traditional, 2011-2014 [CHART]
CMOs surveyed for the report in August now forecast a 10.8% increase in digital marketing spending over the next 12 months.
Read MoreUS CMOs' Traditional Advertising vs Online Marketing Spending, 2011-2014 [CHART]
Forecasted spending growth rates for digital and traditional media are again taking on different trajectories.
Read MoreLocal Advertising Forecast By Advertiser Type, 2015-2019 [CHART]
SMBs will spend $50.4 billion on local media advertising next year, or 35.8% of total local media advertising spending.
Read MoreMedia Spend Channel Efficiency, Q2 2014 [CHART]
The study reveals that social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost.
Read MoreUS Ad Spending Forecast By Medium, 2014 vs 2015 [CHART]
US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005.
Read MoreLarge Enterprises' Online Budgets By Technology, August 2014 [CHART]
Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years.
Read MoreMarketers’ Strategic Considerations, August 2014 [CHART]
Only 1 in 5 marketers feel that the role of the CMO doesn’t carry the same level of respect as other C-level executives.
Read MoreProgrammatic Ad Spending Priorities, June 2014 [CHART]
84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.
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