Marketing Budgets
Marketing Programs Salesforce Users Are Investing In, October 2014 [CHART]
Customer engagement is a central theme running through this latest analysis of how companies are using Salesforce.
Read MoreExpected Retargeting Budget Changes, August 2014 [CHART]
Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.
Read MoreOnline vs Traditional Enterprise Marketing Budget Allocations, 2014-2019 [CHART]
Online spending currently accounts for roughly one-quarter of enterprise marketing budgets.
Read MoreData Marketing & Ad Spending By Channel, November 2014 [CHART]
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Read MoreEnterprise Marketing Budgets, November 2014 [TABLE]
Online marketing represented one-quarter of the total marketing budget this year at companies with more than $500 million in annual revenue.
Read MoreB2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Read MoreGlobal Management Execs' Plans For Improving Partnerships, Q2 2014 [CHART]
Execs voiced several plans for improving their networking, partnership and sourcing of growth opportunities in order to see more success.
Read MoreGlobal Ad Spend Share Forecast, 2013 vs 2016 [CHART]
Mobile is the fastest-growing advertising medium around the world.
Read MoreMarketers' Key Criteria For New Technology Evaluations, August 2014 [CHART]
When evaluating new tools to invest in, nearly half of marketers said it was critical for them to be able to fully integrate the new with the old.
Read MoreMarketers' Reasons For New Technology Investments, August 2014 [CHART]
Improving customer service and satisfaction was the primary reason for putting money toward new technology, cited by 62%.
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