Marketing Budgets
Marketers' Retargeting Challenges, August 2014 [CHART]
Difficulty attributing performance was the No. 1 challenge of retargeting, cited by 43% of respondents.
Read MoreEmail Marketing vs Social Media Marketing [INFOGRAPHIC]
This infographic illustrates the effectiveness of social media marketing versus email marketing.
Read MoreTop Drivers of Online Brand Ad Spending, December 2014 [CHART]
Marketers are shifting their digital campaigns from direct response to brand advertising.
Read MoreEnterprises Marketing Budgets For 2015 [TABLE]
Digital marketing represented one-quarter of the total marketing budget this year at companies with more than $500 million in annual revenue.
Read More2015 Marketing Spending Plans By Channel, December 2014 [CHART]
54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.
Read MorePolitical Campaign Outreach By Channel, October 2014 [CHART]
80% of registered voters have seen or heard campaign commercials from candidates or political groups.
Read MoreBudgets From Which Mobile Ad Spending Is Drawn, October 2014 [CHART]
Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.
Read MoreMobile Share Of Organic Search Traffic, 2012-2014 [CHART]
Mobile devices accounted for 38% of North American organic search visits during the third quarter of this year, up from 27% during the year-earlier period.
Read MoreTop Industries By African-American Media Spend, October 2014 [TABLE]
African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media.
Read MoreDrivers Of Enterprise New Technology Spend, October 2014 [CHART]
Enterprise organizations’ are expecting to evaluate a number of different technology platforms over the next couple of years.
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