Marketing Automation
Top Global Digital Marketing Priorities, 2012 vs 2013 [TABLE]
Content marketing has climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents.
Read MoreB2B Marketing Data Reliability, January 2013 [CHART]
Almost all B2B companies suffer from contact databases that are “unreliable” (64%) or “questionable” (34%).
Read MoreMost Disruptive Media & Marketing Trends, January 2013 [CHART]
Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%).
Read MoreMost Exciting Digital Marketing Opportunities In 2013 [CHART]
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.
Read MoreMarketing Budgets For Data-Driven Initiatives, November 2012 [CHART]
A good portion of respondents were spending more than 5% of their total marketing budget on Big Data tools and initiatives; 36% spent 5% or less.
Read MoreInterests In Data Management Platforms, September 2012 [CHART]
83% of marketers said the move toward more audience-based buying was a significant factor contributing to their interest in Data Management Platforms.
Read MoreReasons To Use Data Management Platforms, November 2012 [CHART]
In November, 40% of marketers worldwide were turning to DMPs to help them harness the vast amounts of marketing data.
Read MoreEmail Marketing Techniques, 2012 [CHART]
85% of marketers are using list segmentation and targeting for their email campaigns.
Read MoreMost Valuable Data Management Features, December 2012 [CHART]
Coming out on top as the most highly-valued feature is first-party data collection, rated highly valuable by 63% of respondents.
Read MoreMost Valuable Conversion Rate Optimization Methods, November 2012 [CHART]
More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.
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