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Marketing Automation

Top Global Digital Marketing Priorities, 2012 vs 2013 [TABLE]

Content marketing has climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents.

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B2B Marketing Data Reliability, January 2013 [CHART]

Almost all B2B companies suffer from contact databases that are “unreliable” (64%) or “questionable” (34%).

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Most Disruptive Media & Marketing Trends, January 2013 [CHART]

Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%).

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Most Exciting Digital Marketing Opportunities In 2013 [CHART]

Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.

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Marketing Budgets For Data-Driven Initiatives, November 2012 [CHART]

A good portion of respondents were spending more than 5% of their total marketing budget on Big Data tools and initiatives; 36% spent 5% or less.

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Interests In Data Management Platforms, September 2012 [CHART]

83% of marketers said the move toward more audience-based buying was a significant factor contributing to their interest in Data Management Platforms.

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Reasons To Use Data Management Platforms, November 2012 [CHART]

In November, 40% of marketers worldwide were turning to DMPs to help them harness the vast amounts of marketing data.

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Email Marketing Techniques, 2012 [CHART]

85% of marketers are using list segmentation and targeting for their email campaigns.

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Most Valuable Data Management Features, December 2012 [CHART]

Coming out on top as the most highly-valued feature is first-party data collection, rated highly valuable by 63% of respondents.

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Most Valuable Conversion Rate Optimization Methods, November 2012 [CHART]

Photo of a bust of Homer, the Storytelling Oral Poet

More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.

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