Marketing Automation
Auto Lead Distribution & Conversion Rates, October 2013 [CHART]
Customers that used at least one automated distribution method experienced a conversion rate 87% higher than those who manually or otherwise assigned their leads.
Read MorePPC Professionals' Areas Of Focus In 2014 [CHART]
85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.
Read MoreMeeting The Changing Needs Of B2B Prospects, February 2013 [CHART]
Most marketers tend to agree that the basic use of marketing automation is insufficient for persuading today’s B2B decision-makers, and relevance is key.
Read MoreUS B2B Marketers' Budgets, 2011 & 2012 [TABLE]
Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.
Read MoreHow B2B Marketers Use Marketing Automation, June 2013 [CHART]
B2B marketers are eyeing marketing automation with a renewed focus.
Read MoreTriggered Email Marketing Metrics In North America, Q1 2011 – Q1 2013 [TABLE]
To drive greater engagement with email, whether on desktop or mobile, companies are using marketing automation via triggered messaging.
Read MoreEffective Channels For Engaging & Attracting Small Business Customers, October 2012 [CHART]
77% said the site was well-suited both to engaging existing customers and attracting new ones.
Read MoreFailure Of B2B Companies To Use Autoresponders, March 2013 [TABLE]
Only 24% of leading B2B companies use immediate autoresponders for their marketing automation programs.
Read MoreMarketing Strategies Gaining Favor In 2013 [CHART]
More than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.
Read MoreMost Exciting Online Opportunities, 2012 vs 2013 [TABLE]
35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.
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