Marketing Automation
2014 Marketing Technology Landscape [INFOGRAPHIC]
This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.
Read MoreSMBs' Top Marketing Priorities For 2014 [CHART]
A general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed.
Read MorePrimary B2B Content Marketing Revenue Drivers, December 2013 [CHART]
While B2B marketers are having some trouble measuring the ROI of their content marketing efforts, they’re fairly clear on which capabilities can best improve the revenue contributions of those efforts.
Read MoreFrequency With Which Marketers Check Their Data Sources, November 2013 [CHART]
For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.
Read MoreGaps In Online Marketing Talent, November 2013 [CHART]
Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas.
Read MoreTop Barriers To Adopting Programmatic Marketing, November 2013 [CHART]
An estimated $7.4 billion worth of inventory will be transacted through automated (including RTB) platforms this year in the US.
Read MoreLeading Objectives Driving Interest In Programmatic Marketing, September 2013 [TABLE]
More than half of advertisers said programmatic approaches could help them more effective target consumers across all the digital media they consume.
Read MoreProgrammatic Marketing, Current vs Planned Use – September 2013 [CHART]
While 79% of respondents currently use segmentation, more than nine in 10 plan to do so in the next two years.
Read MoreUse Of Marketing Automation To Manage Inbound Marketing, September 2013 [CHART]
Just 16% of B2Cs and 14% of B2Bs reported using marketing automation extensively to manage their inbound marketing.
Read MoreMost Difficult Inbound Marketing Tactics, September 2013 [TABLE]
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
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