Marketing Automation
B2B Marketing Technologies & The Customer Journey, November 2014 [CHART]
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Read MoreMedia & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read More10 Marketing Trends For 2015 [INFOGRAPHIC]
This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.
Read MoreTop Objectives For Marketing Automation, July 2014 [CHART]
The most commonly-cited objectives were improving marketing productivity (45%), increasing sales revenue (44%).
Read MoreTop Strategic Priority For Online Business Initiatives, June 2014 [CHART]
Slightly more than 6 in 10 C-level executives responding to the survey said that CEOs support digital-business initiatives, up from 55% last year and 46% the year before.
Read MoreRanking Of Marketers' Strategic Priorities, June 2014 [CHART]
Proving the value of marketing activities with financial outcomes is the most important of 7 strategic priorities ranked by client-side marketers.
Read MoreTop Benefits Of Marketing Automation Tools, May 2014 [CHART]
About two-thirds of marketers say it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation.
Read MoreEmail Frequency By Email Marketing Tool, April 2014 [CHART]
Some 24% of marketers say they don’t use any tools to manage their email campaigns.
Read MoreMost Requested Marketing Automation Features, February 2014 [CHART]
B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.
Read MoreMarketers’ Single Most Exciting Opportunity For 2014 [CHART]
According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).
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