Marketing Automation
Conversion Rate Optimization Methods [CHART]
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Read MoreB2B Marketing Tactics & Technologies Expected To Deliver ROI, July 2015 [CHART]
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Read MoreB2B Marketers' Top Current & Future Technologies, July 2015 [TABLE]
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Read MoreTop Ways To Improve Email Subscriber Interactions, October 2015 [CHART]
Increased personalization ranks as the leading method by which companies feel they can improve email interaction among subscribers.
Read MoreMost Important B2B Marketing Tactics, September 2015 [CHART]
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Read MoreTop Types Of Social Media Monitoring Tools, March 2015 [CHART]
Social media professionals used an average of three social media tools to report on and analyze such efforts.
Read MoreBenefits Of B2B Marketing Automation, April 2015 [CHART]
59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.
Read MoreTop B2B Marketing Automation Objectives, April 2015 [CHART]
79% of B2B marketers worldwide used marketing automation.
Read MorePrevalence Of B2B Automated Email Campaigns, March 2015 [CHART]
US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered.
Read MoreTop Email Marketing Challenges, November 2014 [CHART]
The desire to track the cross-channel consumer is presenting big email marketing challenges.
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