Marketing Automation
Transactional/Triggered Email Timing Goals, September 2012 [CHART]
Marketers had a variety of goals for when triggered messages should arrive but nearly half expected delivery within a minute of a customer action.
Read MoreTop Challenges For Cross-Channel Marketers, November 2012 [CHART]
Understanding customer interactions across channels is a leading challenge for cross-channel marketers.
Read MoreB2B Lead Generation & Automation [CHART]
Half of business-to-business (B2B) lead generation marketers report using integrated marketing automation in their organizations, while 19% use non-integrated marketing automation and 30% have no marketing automation at all.
Read MoreEffectiveness Of Social Media Scheduling [CHART]
Companies that used a social media publishing tool to schedule their social media posts had 3 times as many leads as those that didn’t.
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