Magazine Advertising
US Traditional Advertising Outlook, 2013-2018 [CHART]
The consumer magazine market in the US is estimated to be valued at $24.6 billion as of 2013, and will remain essentially flat through 2018, when its value is projected to be $24.7 billion.
Read MoreTypes Of Ads Nordic Residents Most Trust, February 2014 [TABLE]
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
Read MoreAd Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Read MoreUS Ad Revenue Forecast By Medium In 2014 [CHART]
US media advertising sales are expected to grow by 6% this year, a figure revised upwards from a previous forecast of 5.5%.
Read MoreUS Local Media Revenue Forecast, 2013 & 2018 [CHART]
Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.
Read MoreGlobal Marketing Budget Sentiment By Medium, April 2014 [CHART]
Not surprisingly, digital (excluding mobile) marketing budget expectations have been rapidly increasing throughout the first 4 months of the year, although it’s surprising to see them slightly exceed mobile budget optimism.
Read MoreAd Spending In Sweden By Media, 2013 [TABLE]
Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.
Read MoreConsumption-Adjusted Ad Spend On Major Media, 2010-2014 [CHART]
US advertisers are projected to spend 7 cents for every hour a US adult spends on connected mobile activities this year.
Read MoreUS Major Media Ad Spending Per Hour Spent With Media, 2010-2014 [TABLE]
Print still commands the most ad dollars—despite the fact that it’s losing in terms of absolute time spent with media at double-digit rates each year since at least 2011.
Read MoreTypes Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]
18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.
Read More