Magazine Advertising
Change In Ad Spend By Medium, Q1-Q3 2014 [CHART]
US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.
Read MoreMost Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Read MoreHow People Discover Information Online, December 2014 [CHART]
Organic search remains the leading method by which US adults find online information and websites.
Read MoreTop Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
Read MoreTop 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Read MoreHow Consumers Find Coupons, May 2014 [CHART]
Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.
Read MoreGlobal Ad Spend Share Forecast, 2013 vs 2016 [CHART]
Mobile is the fastest-growing advertising medium around the world.
Read MoreConsumer Magazines’ Revenue Sources, October 2014 [CHART]
The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year.
Read MoreShare Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]
Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.
Read MoreChange In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]
US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.
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