Magazine Advertising
Ad Formats Preferred By SMBs [CHART]
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
Read MoreAttitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Read MoreHow Magazines Produce Native Ads [CHART]
More than twice as many respondents said they rely on their editorial team for the production of native ads vs. their own native ad studio.
Read MoreGeneration X Purchase Influences, 2014 & 2016 [CHART]
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Read MoreMost-Hated Types Of Ads [CHART]
![Most Hated Types of Ads [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Most-Hated-Types-of-Ads.png)
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Read MoreEye Tracking On Scarlett Johansson Dolce & Gabbana Ad [HEATMAP]
This heatmap of an eye tracking analysis by Sticky of a Dolce & Gabbana ad illustrates how viewers of the ad focus almost exclusively on Scarlett Johansson’s eyes.
Read MoreHow Millennials Discover New Brands [CHART]
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Read MoreBudget Allocations For Medical Marketing [CHART]
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreUS Ad Spending Trends
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
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