Magazine Advertising
Consumer Purchase Decision Information Sources, January 2013 [CHART]
Consumers still look first to their friends and family for advice regarding their purchase decisions.
Read MoreGlobal Ad Spending Growth By Medium, 2012 vs 2013 [CHART]
Global advertising spending will grow by 4% this year.
Read MoreUS Total Media Ad Spending Share By Channel, 2010-2016 [CHART]
Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.
Read MoreMobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
Read MoreFavorite Ad Media Of US Internet Users, October 2012 [CHART]
US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective.
Read MoreBest Sources For Marketing & Advertising, October 2012 [CHART]
Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%).
Read MoreMagazine Brand Advertising Growth, H1 2010-H1 2012 [CHART]
The number of brands advertising in magazines with tablet, online, and print editions has been on the rise, up almost 40% year-over-year in H1 2012.
Read MoreUS Ad Spending Share By Media, 2010-2016 [CHART]
US total media ad spending will experience a bump in growth this year, rising 4.9% over 2011, largely due to the Olympics and the national election cycle.
Read MoreShare Of Global Ad Spending By Medium, 2010-2014 [TABLE]
TV will keep its leading share of global advertising spend this year and through 2014, although online ad spend will grow at the expense of other major media forms.
Read MoreMagazine QR Code Response & Engagement, September 2012 [TABLE]
National magazines are adopting mobile action codes at ever increasing rates, and it appears with good reason.
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