Magazine Advertising
Magazine Advertising Trends, H1 2013 [CHART]
Consumer magazine print ad pages declined by 4.9% year-over-year in the first half (H1) of 2013.
Read MoreGlobal Ad Spending Forecast By Medium, 2012 vs 2013 [TABLE]
Warc believes that global expenditures will now increase by 3.4% as opposed to an initial assessment of 4% growth made in January.
Read MoreUS Traditional Media Revenue Outlook, 2013-2017 [CHART]
PwC has issued its annual “Entertainment & Media Outlook” report, which contains projections for online and offline media markets through 2017.
Read MoreUS Print vs. iPad Magazine Ad Units, Q1 2012 & Q1 2013 [TABLE]
The number of ad units available on just the iPad increased nearly 24%, giving the iPad editions 56% of the total number of ad units as on print pages.
Read MoreMarketing Attribution Channels, October 2012 [CHART]
Email and paid search are some of the easiest channels to include in attribution programs.
Read MoreSenior Execs Attitudes Toward Social Media, May 2013 [TABLE]
51% of respondents feel that advertising in social media is more intrusive than advertising in a magazine or newspaper, while only one-third believe that a social media presence enhances a company’s reputation.
Read MoreUS Ad Revenues, 2013-2014 [CHART]
Ad spending on core media will inch forward by 0.4% this year, but that growth is a more robust 2.4% when excluding P&O revenues.
Read MoreGlobal Ad Spending By Medium, 2012 vs 2015 [CHART]
By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast.
Read MoreGlobal Ad Spending Growth By Media, 2012 [CHART]
TV, which commands the lion’s share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion.
Read MorePrint Magazine Ad Trends, Q1 2012 vs Q1 2013 [CHART]
Consumer magazine ad revenue (print only) grew by 0.5% year-over-year in Q1 2013 to reach $4.13 billion.
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