Location-Based Services
Mobile Tactics Targeting In-Store Shoppers By US CPG Marketing Execs, November 2012 [TABLE]
About 20% of CPG marketing executives cited standalone brand apps, and another 25% mentioned offers via retailer apps.
Read MoreVideo Gaming Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex video gaming landscape.
Read MoreeCommerce Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex eCommerce landscape.
Read MoreMobile Marketing Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex mobile marketing landscape.
Read MoreTypes Of Mobile Apps Moms Use To Aid Purchase Decisions, December 2012 [CHART]
60% of moms reported that retailer apps were the most popular apps to help them make purchase decisions.
Read MoreAdvertising Brand Lift By Audience Targeting Type, March 2013 [CHART]
Close to 95% of national advertiser campaigns now use some form of location targeting in mobile.
Read MoreIn-Store Mobile Activities Of African Americans, March 2013 [CHART]
African Americans are 44% more likely to check in for a discount and 37% more likely to scan a QR code to get more information about a product.
Read MoreNew Factors That Will Affect Email Marketing, December 2012 [CHART]
58% of marketers said that the pervasiveness of smart phones and tablets will affect their email marketing plans in the next 12 months.
Read MoreSocial Media & Inc. 500 Growth, February 2013 [CHART]
92% of the 2012 Inc. 500 companies use social media.
Read MoreGlobal mCommerce Activities, February 2013 [CHART]
24% of American smart phone users surveyed during Q2 2012 reported scanning a barcode or QR code in the previous 30 days.
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