Location-Based Services
Mobile Apps With Social/Local Features [INFOGRAPHIC]
Among the top 15 apps, 12 have a social and/or local component.
Read MoreLocation-Tagging Social Posts By Generation [CHART]
73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.
Read MoreConsumer Concerns Over Geo-Targeting [CHART]
Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.
Read MoreThe Revenue Of Social Sites [INFOGRAPHIC]
USBundles.com created this infographic to illustrate how social media sites make money.
Read MoreAmericans Who Use Location-Based Services By Device, 2011 & 2012 [CHART]
Nearly twice as many adults used location-based services in 2012, as compared to 2011.
Read MoreHow Mobile Content Encourages Brand Trust [CHART]
Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.
Read MoreLocation-Based Advertising Usefulness By Generation [CHART]
45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.
Read MoreROI Measurement By Marketing Channel [CHART]
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Read MoreSmart Phone & Tablet Use While Out Shopping [CHART]
Mobile owners who use their devices on brick-and-mortar shopping trips use them largely for shopping logistics.
Read MoreSocial Media's Effect On Shopping [INFOGRAPHIC]
Nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
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