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Location-Based Services

Reasons Marketers Use Select Social Media Channels [TABLE]

Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.

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Top Developments That Will Affect Email Marketing In Next 12 Months [CHART]

CMOs see social media and mobile most affecting email programs in the future.

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American Magazine Reader Demographics By Social Network, April 2012 [TABLE]

The Association of Magazine Media broke down social network user distribution not only by age, but also by specific social media sites used.

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Social Media Platforms By Level Of Risk [TABLE]

Only the global economic environment, government spending & budgets and regulatory changes were ranked risker than social media.

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American Mobile Social Geo-Taggers By Social Network [CHART]

Social TV – The Video/Social Media Dynamic

Facebook was the most popular social network among all respondents, with 91% using it, and 88% of that group said they location-tagged posts.

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Mobile Americans Who Geo-Tag Their Social Media Posts & Photos By Generation [CHART]

Users’ likelihood of location tagging was heavily dependent on age, with as many as three-quarters of younger adults doing so.

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Visual Storytelling [INFOGRAPHIC]

In this infographic, Simply Measured illustrates the importance of telling your story with visuals, be they graphics, illustrations, photos or video.

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Yelp Mobile App Searches

Roughly 40% of all Yelp searches come from their mobile apps.

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Travel Technology [INFOGRAPHIC]

Lab 42 created this infographic to explain the types of technology people use when they travel.

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American Lurkers & Sharers On Social Media [CHART]

Nearly seven in 10 US users of LinkedIn said they used the site for observing without actively posting content, while just 10% used it to share photos or status updates.

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