Location-Based Services
Voice Assistant Use By Daypart [TABLE]
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.
Read MoreMost Popular Apps For 18-34 Year-Olds [CHART]
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Read MoreSocial Media Marketing Platform Trends [CHART]
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Read MoreMobile Experience Expectations [CHART]
Generally, internet users want a convenient and secure mobile experience.
Read MoreConsumers' In-Store Mobile Activities [CHART]
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Read MoreB2B Mobile Marketing Tactics [CHART]
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Read MoreFortune 500 Corporate Social Media Use, 2015 [CHART]
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
Read MoreSources For Local Business Information [CHART]
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Read MoreMarketers’ Most Exciting Opportunities, 2014 vs 2015 [CHART]
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.
Read MorePrivacy & Security Concerns Over Smart Devices, December 2014 [CHART]
Nearly 80% of smart device owners were concerned about their devices collecting their personal info in general.
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