Local SEO
Restaurants & Mobile Search Behavior, April 2013 [TABLE]
In the previous 6 months, 81% of respondents had searched for a restaurant via a mobile application, and 92% through a web browser.
Read MoreWhy American Women Use Mobile For Shopping, March 2013 [CHART]
Just over a majority of American women said they used their mobile device to find store locations and hours.
Read MorePopular Features Of Local Business Search Sites By Device, December 2012 [TABLE]
Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.
Read MoreTop Mobile Apps Used For Local Business Search, December 2012 [TABLE]
Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.
Read MoreDevices Used By Stage Of Local Business Searches, December 2012 [CHART]
Where mobile phones and tablets really showed their specific utility was in the share of local searches that ended on the devices—18% for each, compared with 4% of PC searches.
Read MoreLocal Business Searches Resulting In Purchase By Device, March 2013 [CHART]
Almost 86 million people use their mobile phones to seek local business information in the US.
Read MoreWebsite Homepage Information Small Businesses Lack, June 2012 & February 2013 [CHART]
More than 60% of small businesses lacked an address on their homepage, and nearly 50% did not provide a contact number.
Read MoreSmall Businesses & Search Optimization, February 2013 [TABLE]
While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.
Read MoreAppealing Local Digital Marketing Tactics, September 2012 [CHART]
Local search registration is now used by less than one in four marketers.
Read MoreLocal Digital Marketing Tactics, September 2012 [CHART]
35.9% of North American marketers planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
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