Local SEO
B2B Marketers' Most Significant Search Marketing Trends, June 2014 [CHART]
Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated.
Read MoreWhere Smart Phone Users Search For Local Info, January 2014 [TABLE]
Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.
Read MoreTop Types Of Local Business Searches By Device, January 2014 [CHART]
Consumers are using local search to find business hours, local store addresses, directions to the stores and product availability at nearby shops.
Read MoreMost Effective vs Difficult SEO Tactics, April 2014 [TABLE]
Quality content creation was the most effective SEO tactic, cited by 57% of marketers.
Read MoreMost Effective & Most Difficult SEO Tactics, April 2014 [CHART]
Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.
Read MoreLocal Search Conversions By Device, April 2014 [CHART]
Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store.
Read MoreConsumer Attitudes Toward Local Search, April 2014 [TABLE]
Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.
Read MoreTop Online Activities Of Mass Affluents, February 2014 [TABLE]
America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
Read MoreLocal SEOs' Views On Social Media, May 2013 [CHART]
More than 8 in 10 respondents believe that social either works well for certain business types (57%) or that it is very powerful (25%), up from 76% last year.
Read MoreMobile Path To Purchase, May 2013 [TABLE]
46% of mobile users use their device exclusively as their primary tool aiding their local purchase decisions, with the remainder leveraging other media sources such as the PC.
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