Local Internet Marketing
Mobile Behavior Of UK Travelers By Device Type, March 2014 [TABLE]
Checking the news and weather were the most common activities conducted via mobile among UK internet users who brought such devices on their most recent trips.
Read MoreTop Online Marketing Channels For Local Businesses, June 2014 [TABLE]
Of the 12 channels identified, organic search wins out as having the best ROI for local businesses.
Read MoreAir Travelers' Online Behavior [INFOGRAPHIC]
This infographic from Kenshoo illustrates air travelers’ online behaviors.
Read MoreTargeting Techniques Of Mobile Advertisers, Q1 2013 vs Q1 2014 [CHART]
79% of campaigns on the xAd platform used the technique in Q1, up from 58% in the year-earlier period.
Read MoreEngagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]
Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.
Read MoreUS Local Ad Spending – National vs Local Advertisers, 2013-2018 [TABLE]
National advertisers will up US local media ad spending by 8.4% in 2014, from $50.2 billion in 2013 to $54.4 billion—or nearly 40% of all local media ad investments.
Read MoreWhere Smart Phone Users Search For Local Info, January 2014 [TABLE]
Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.
Read MoreTop Types Of Local Business Searches By Device, January 2014 [CHART]
Consumers are using local search to find business hours, local store addresses, directions to the stores and product availability at nearby shops.
Read MoreTop Mobile Marketing Metrics, May 2014 [CHART]
While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.
Read MoreMobile Device Use's Influence Over In-Store Retail Sales, 2012 & 2013 [TABLE]
The use of mobile devices before or during in-store shopping trips influenced or helped to convert approximately $593 billion in US in-store retail sales in 2013.
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