Local Internet Marketing
Factors That Influence Daily Deal Purchases From Local Businesses [CHART]
Half of those surveyed named the recommendation of a friend or family member as a reason they would purchase a deal.
Read MoreReasons Americans Buy Daily Deals [CHART]
People who sign up for daily deals seem intent on keeping their money local. According to a Q1 2012 survey of US internet users.
Read MoreMobile Activities [CHART]
Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.
Read MoreMobile Apps With Social/Local Features [INFOGRAPHIC]
Among the top 15 apps, 12 have a social and/or local component.
Read MorePercent Of Mobile Restaurants, Auto & Travel Searches That Result In Purchases [CHART]
89% of smart phone owners and 84% of tablet users have immediate purchase intent and take action within 24 hours of their restaurant research. However 64% of smart phone and 44% of tablet users in Restaurants make a decision within an hour.
Read MoreLocation-Tagging Social Posts By Generation [CHART]
73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.
Read MoreReasons For Sharing Daily Deals [CHART]
54% of consumers who subscribe to a daily deal program strongly agree that they will share a deal because it’s great, regardless of whether or not they are current customers of a business.
Read MoreConsumer Concerns Over Geo-Targeting [CHART]
Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.
Read MoreGoogle Introduces Congressional District Ad Targeting [MAP]
Google is enabling Congressional District targeting for AdWords, a feature that allows political campaigns to reach voters within a specific district.
Read MoreTop Benefits Of Facebook Marketing According To US Wineries [CHART]
89.6% of US wineries said that a benefit of using Facebook was that it created awareness for the company.
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