Local Internet Marketing
Travel Technology [INFOGRAPHIC]
Lab 42 created this infographic to explain the types of technology people use when they travel.
Read MoreHow Hispanics React To Internet Radio Ads [CHART]
14% of Hispanic listeners responded to an ad by making a purchase, while 26% visited a company’s website and 22% searched online for more information about a product or service.
Read MoreSocial Media & Vacations [INFOGRAPHIC]
MDG Advertising put together this infographic to illustrate how people use social media for vacations.
Read MoreParents & Their Smart Phones During Back-To-School Shopping [CHART]
65% of US parents who owned a smart phone planned to use the device to assist with back-to-school shopping this year.
Read MoreMobile Users & Shopping By Generation [CHART]
Among three segments of mobile users in the US (who routinely use mobile media including native apps and mobile websites), women with children at home are highly likely to use their devices while shopping in retail stores (77%), as are mobile Boomers (74%).
Read MoreSmart Phone Owners vs Non-Owners Who Purchased During Last Shopping Trip [CHART]
Smart phone shoppers were 14% more likely than non-smart phone shoppers to convert in-store, even when those smart phone shoppers used a mobile app or site not belonging to the retailer.
Read MoreMobile & Video's Effect On Apparel Shoppers [PRESENTATION]
More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper’s path to purchase, and in particular, their mobile and video habits as it relates to the shopping process.
Read MoreWhere Mobile Devices Are Used For Shopping [CHART]
More than 69% of consumers shopped on their phone or tablet at home, while 28% did their mobile shopping while waiting in line, 27% while at work, and 31% while in a store.
Read MoreRestaurant Searchers' Purchase Decisions [INFOGRAPHIC]
Among smart phone owners, local directory apps are most popular for Restaurant and Automotive users (53 percent and 34 percent, respectively) while brand websites are most popular for Travel users (47 percent).
Read MoreTypes Of Daily Deals Users Share With Their Social Networks [CHART]
65% of daily deal subscribers had used a social network to recommend a deal related to a restaurant, making that the most-shared deal category.
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