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Local Internet Marketing

Millennials Don't Care About Privacy [CHART]

Chart: Information Millennials Are Comfortable Sharing

Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.

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Most Popular Apps For 18-34 Year-Olds [CHART]

Chart: Most Popular Apps - 18-34 Year-Olds

There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.

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Preferred Sources For Finding Local Products & Services [TABLE]

Chart: Preferred Sources For Finding Local Products and Services

Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.

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Local Search Engine Optimization [INFOGRAPHIC]

Infographic: Local SEO

This infographic by Pickaweb illustrates the many paths to local SEO success.

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Top Sources Of New Customers For Local Businesses [CHART]

Chart: Sources of New Customers for Local Businesses

Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.

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Consumer Use Of Local Online Reviews [CHART]

Chart: Consumer Use Local Online Reviews

About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.

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Social Media Marketing Platform Trends [CHART]

Social Media Marketing Platform Trends

9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.

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How People Discover Small Businesses [CHART]

More than one-third of US internet users said they first find out about small businesses when researching online.

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Mobile Experience Expectations [CHART]

Generally, internet users want a convenient and secure mobile experience.

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Consumers' In-Store Mobile Activities [CHART]

Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.

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