Local Internet Marketing
Food-Related Content That Appeals To Female Bloggers vs. Bland, Ordinary, Everyday Internet Users, May 2012 [CHART]
Recipes are one of the most sought-after pieces of food content online. In a May BlogHer survey, 89% of internet users interested in food content went online for recipes.
Read MoreMobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Read MoreAmerican Mobile Social Geo-Taggers By Social Network [CHART]
Facebook was the most popular social network among all respondents, with 91% using it, and 88% of that group said they location-tagged posts.
Read MoreMobile Americans Who Geo-Tag Their Social Media Posts & Photos By Generation [CHART]
Users’ likelihood of location tagging was heavily dependent on age, with as many as three-quarters of younger adults doing so.
Read MoreTactics Coupled With Retargeting [CHART]
ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
Read MoreThe Consequences To Retailers Of Going App-less [CHART]
54% of mobile applications users say there are consequences to retailers not providing mobile apps, some of those consequences for the shoppers themselves and some for the retailers.
Read MoreVisual Storytelling [INFOGRAPHIC]
In this infographic, Simply Measured illustrates the importance of telling your story with visuals, be they graphics, illustrations, photos or video.
Read MoreEffect Of Online Discounts On In-Store Purchases [TABLE]
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device.
Read MoreParents & Promotions [CHART]
33% of parents said they are looking more for promotion codes or discounts when shopping this year, compared to 26% of respondents without children.
Read MoreYelp Mobile App Searches
Roughly 40% of all Yelp searches come from their mobile apps.
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