Local Internet Marketing
Most Important Mobile Retail Tasks, July 2012 [CHART]
About two-thirds of smart phone users were more likely to purchase something from a mobile-optimized site, while three-quarters said they were more likely to make a return visit to the site.
Read MoreMovie-Going Mobile Activities, September 2012 [CHART]
Regular moviegoers were significantly more likely to use their smart phones to purchase tickets, check in to a social network or comment about a film online.
Read MoreFrequency Of Mobile/App Use To Pick Movies To See In Theaters, September 2012 [CHART]
About two-thirds of regular moviegoers used the mobile web or an app to help them decide what to see at least some of the time, compared with four in 10 infrequent film watchers.
Read MoreHotel-Related Mobile Activities Of Travelers, February 2012 [CHART]
US travelers were often using their smart phones for mobile hotel-related searches such as finding things to do nearby or places to eat near their hotel.
Read MorePreferred Digital Wallet Provider By Generation, Q4 2011 [TABLE]
US consumers who expressed interest in using a digital wallet overwhelmingly selected their primary bank as their preferred digital wallet provider.
Read MoreBenefits Of Using Mobile Wallets In-Store, March 2012 [CHART]
Convenience was the top reason US consumers said they would be interested in using a mobile wallet.
Read MoreTop Reasons To Visit Restaurant After Using Mobile App/Website, June 2012 [CHART]
What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.
Read MoreLeading Mobile Restaurant Search Activities, June 2012 [CHART]
Looking up location was the No. 1 mobile restaurant search activity among mobile users in the US, followed closely by looking up directions to that location.
Read MoreTop Mobile Holiday Shopping Activities, October 2012 [CHART]
4 in 5 mobile device owners (smart phone or tablet) will use their devices to assist them in their holiday shopping.
Read MoreTop Local Search Categories, Q2 2012 [TABLE]
Restaurants led all categories in local online searches again in Q2 2012 on the YP Local Ad Network.
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