Local Internet Marketing
Consumer Behavior & Mobile Marketing [INFOGRAPHIC]
This infographic from LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.
Read MorePost-Mobile Search Activity Timing, March 2013 [CHART]
73% of mobile searches trigger additional action and conversions.
Read MoreMobile Wallet Services Used For In-Store Purchases, Q1 2012 & Q4 2012 [CHART]
About one-third of mobile Wi-Fi users had used PayPal during the 30 days preceding the poll, compared with 20% for Amazon and 10% for Google.
Read MoreRetailers Benefiting From Showrooming, March 2013 [TABLE]
Among those who researched a product while at Best Buy, twice as many ended up purchasing the item at Target (20%) as did at Amazon (10%).
Read MoreMobile Advertising Post-Click Behavior, 2012 [CHART]
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.
Read MoreAdvertising Brand Lift By Audience Targeting Type, March 2013 [CHART]
Close to 95% of national advertiser campaigns now use some form of location targeting in mobile.
Read MoreFrequency With Which College Students Find Deals On Mobile Devices, November 2012 [CHART]
Nine out of 10 college students reported using their phones to scour for deals, coupons and specials; just 10% said they never did so.
Read MoreIn-Store Mobile Activities Of African Americans, March 2013 [CHART]
African Americans are 44% more likely to check in for a discount and 37% more likely to scan a QR code to get more information about a product.
Read MoreWebsite Homepage Information Small Businesses Lack, June 2012 & February 2013 [CHART]
More than 60% of small businesses lacked an address on their homepage, and nearly 50% did not provide a contact number.
Read MoreFind-A-Store Features For Alcohol Brand Websites, December 2012 [CHART]
84% of spirit alcohol brands had incorporated retail locators into their websites.
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