Local Internet Marketing Archives - Page 18 of 33

Top Mobile Shopping App Features, December 2012 [CHART]

Smart phone and tablet users said money-saving offers were the most important characteristics of apps.

The Costs Women Assign To Revealing Their Location To Retailers, April 2013 [CHART]

What would it take to get smart phone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%,

US Local vs National Social Media Ad Spending, 2012-2017 [TABLE]

BIA/Kelsey expected local social ad spending to grow by 45.5% in 2013.

Consumers & Cross-Channel Retail, April 2013 [TABLE]

49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.

CPG Mobile Advertising Post-Click Actions, 2012 [CHART]

CPG brands were more focused on encouraging consumers to watch video, with 44% of the campaigns incorporating a video aspect (compared to 16% on average).

Mobile Payment Adoption, April 2013 [CHART]

57% of tech-savvy respondents have redeemed a coupon, code or voucher by mobile, while more than 4 in 10 have paid for digital products via their device.

Why American Women Use Mobile For Shopping, March 2013 [CHART]

Just over a majority of American women said they used their mobile device to find store locations and hours.

Popular Features Of Local Business Search Sites By Device, December 2012 [TABLE]

Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.

Top Mobile Apps Used For Local Business Search, December 2012 [TABLE]

Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.

Devices Used By Stage Of Local Business Searches, December 2012 [CHART]

Where mobile phones and tablets really showed their specific utility was in the share of local searches that ended on the devices—18% for each, compared with 4% of PC searches.