Local Internet Marketing
Hispanics' Pre-Travel Mobile Activities, April 2013 [CHART]
eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.
Read MorePost Mobile Research Actions Taken By US Boomers & Silent Generation, March 2013 [CHART]
Forty-nine percent of Boomer and senior tablet user respondents made a purchase after conducting a search.
Read MoreWhat People Do After Visiting Yelp, July 2013 [CHART]
Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews.
Read MoreConsumer Attitudes Toward Online Local Business Reviews, June 2013 [TABLE]
Consumers tend to trust what they read, with about 8 in 10 saying they trust online reviews as much as personal recommendations.
Read MoreRestaurant Mobile Advertising Tactics, Q1 2013 [CHART]
Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media.
Read MoreTop Tech Trends Affecting Retail, June 2013 [CHART]
71% of retailers said social media is having a significant impact on their business, with a majority also citing mobile/online shopping (52%).
Read MoreAffluent Shoppers' Preferred Purchase Channels By Demographic, April 2013 [CHART]
The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.
Read MoremCommerce Activities Of Affluent Americans By Device, April 2013 [TABLE]
Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.
Read MoreMarketers' Social Media Plans, May 2013 [CHART]
This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.
Read MoreLocal Media Fans Social Behaviors By Media Type, May 2013 [CHART]
What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium.
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