Local Internet Marketing
Likelihood Of Acting Because Of A Mobile Marketing Message, November 2013 [CHART]
Two-thirds of mobile users who subscribed to marketing messages from brands said they were likely to take action when they saw a pricing-based offer.
Read MoreSmart Phone Use While Shopping At Local Business, April 2014 [CHART]
Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information they’ve turned up using their mobile device while shopping at a local business.
Read MoreConsumer Attitudes Toward Local Search, April 2014 [TABLE]
Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.
Read MoreLocal Ad Spending Forecast, 2013-2018 [CHART]
US mobile ad spend is projected to grow from $7.2 billion last year to $30.3 billion in 2018, with a slight majority 52% – or $15.7 billion – of that eventual figure being location-targeted spending.
Read MoreSources Consumers Use For Local Shopping, April 2014 [TABLE]
The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first.
Read MoreTactics That Qualify As Real-Time Marketing, February 2014 [CHART]
Around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions.
Read More7 Definitions Of Real-Time Marketing, March 2014 [CHART]
A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities.
Read MoreSpaniards' Top 10 Online Activities, December 2013 [CHART]
Over 62% said they watched TV less because of the time they spent online.
Read MoreMulti-Device Users & Switching Behavior, March 2014 [TABLE]
6 in 10 online adults in the US and UK use at least 2 devices every day, while one-quarter in the UK and one-fifth in the US use 3 devices daily.
Read MoreSocial Networks US Hispanics Use For Local Shopping, Q3 2013 [CHART]
While Hispanics used Facebook for local shopping more than any other channel, non-Hispanics used it slightly more.
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