Lead Generation
Biggest Impediments To Meeting Lead Generation Targets, October 2014 [CHART]
Fewer than 1 in 5 companies around the world (19% in the US) meet their sales lead generation targets.
Read More9 Blog Marketing Tactics [INFOGRAPHIC]
This infographic from Survey Analytics illustrates 9 essential blog marketing tactics.
Read MoreCharacteristics Marketers Want In Their Media Partners, November 2014 [CHART]
More than 9 in 10 senior technology marketers believe that it’s critical or very important that their media partners deliver on promises.
Read MoreCoordination Between B2B Demand Generation & Sales Teams, October 2014 [CHART]
Just 10.5% of B2B marketing and sales professionals worldwide said their demand generation and sales training teams were completely coordinated.
Read MoreThe Life Of A B2B Sales Representative [INFOGRAPHIC]
This infographic from Qvidian illustrates the life and struggles a B2B sales representatives face on the job.
Read MoreUS Online Ad Revenue Share By Format, 2013-2014 [CHART]
Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.
Read MoreComparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Read MoreInbound Marketing Priorities & Challenges, September 2014 [TABLE]
A significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success is the top reason given for increasing inbound budgets.
Read More2015 B2B Content Marketing Trends [INFOGRAPHIC]
This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.
Read MoreGlobal Executives' Top Social Media KPIs, April 2014 [CHART]
Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.
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