Lead Generation
Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
Read MoreSMBs' Satisfaction With Volume Of New Clients Gained Online, November 2014 [CHART]
Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.
Read MoreMeasures By Which B2B Marketers Are Judged, February 2015 [CHART]
B2B marketers from mid-size companies are focusing their attention and budgets more on customer acquisition than retention.
Read MoreMarketers' Top Business Challenges, January 2015 [CHART]
New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.
Read MoreTop Responsibilities Of B2B Marketers Now & In 2 Years, November 2014 [CHART]
Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.
Read MoreNonprofits' Content Marketing Goals, 2013 vs 2014 [TABLE]
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.
Read MoreOnline Ad Revenue Share By Format, 2013 vs 2014 [CHART]
Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.
Read MoreCosts-Per-Lead Trends, October 2014 [CHART]
A slim majority of marketers and salespeople say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening.
Read MoreObstacles To Achieving Lead Generation Objectives, 2013 vs 2014 [TABLE]
Lead generation—which isn’t just a digital activity—still receives a small share of digital dollars.
Read MoreTop Lead Generation Objectives, 2013 vs 2014 [TABLE]
Improving the quality of leads generated ranked No. 1 for lead generation objectives, cited by nearly six in 10.
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