Lead Generation
How Social Media Works Well As A B2B Sales Tool, March 2015 [CHART]
Three-quarters of B2B sales professionals said social media worked well for nurturing leads and opportunities.
Read MoreNumber Of B2B Deals Closed In 2014 Due To Social Media Use [CHART]
74% of B2B sales professionals in North America who exceeded their 2014 quotas said they were ‘highly effective’ social media users or ‘better than most.’
Read MoreBenefits Of B2B Marketing Automation, April 2015 [CHART]
59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.
Read MoreTop B2B Marketing Automation Objectives, April 2015 [CHART]
79% of B2B marketers worldwide used marketing automation.
Read MoreTop-Converting B2B Lead Acquisition Channels, August 2015 [CHART]
Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too
Read MoreWhy Journalists Use Twitter & Facebook, January 2015 [CHART]
Individual reporters are making themselves known on Twitter and Facebook.
Read MoreHow Commercial Insurance Brokers Use Social Media, December 2014 [CHART]
About nine in 10 commercial insurance brokers said they used social media to list credentials and expertise.
Read MoreOnline Form Conversion Rates By Type, March 2015 [CHART]
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form.
Read MoreMarketing Automation Strategic Objectives, February 2015 [CHART]
Just 24% of marketing professionals worldwide reported using marketing automation extensively.
Read MorePlanned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
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