Lead Generation
B2B Content Marketing Strategy Goals [CHART]
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
Read MoreMarketers' Ability To Measure ROI By Online Channel [CHART]
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The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Read MoreTop Social Media Marketing Strategy Objectives, October 2015 [CHART]
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
Read MoreContent Marketing Trends, B2C vs B2B, October 2015 [CHART]
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Read MoreTop Benefits Of Personalized Content, June 2015 [CHART]
Higher response and engagement rates are the No. 1 reason to use personalized content.
Read MoreTop Types Of B2B Lead Generation Content, Q2 2015 [CHART]
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
Read MoreTop Objectives For B2B Lead Generation, July 2015 [CHART]
B2B marketers want quality over quantity when it comes to lead generation.
Read MoreOrganizational Goals For B2B Content Marketing, 2014 vs 2015 [CHART]
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
Read MoreB2B Lead Flow Obstacles, July 2015 [CHART]
Just 15% of senior marketers in North America consider their demand generation strategies to be highly or very effective.
Read MoreB2B Social Media Marketing Challenges, July 2015 [CHART]
53% of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization.
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