Lead Generation
Live Video Streaming [INFOGRAPHIC]
This infographic from Koeppel Direct illustrates the rise of live video streaming.
Read MoreSocial Media Channels That Drive B2B Leads & Generate Revenue [CHART]
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
Read MoreContent Types That Drive B2B Leads & Generate Revenue [CHART]
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
Read MoreChannels That Drive B2B Leads & Revenue [CHART]
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
Read MoreHow B2B Marketers Qualify Leads [CHART]
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
Read MoreTop Digital Marketing Skills [CHART]
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Read MoreTop Marketing Challenges [CHART]
The top marketing priority for the coming year is actually converting contacts and leads to customers, cited by 70% of respondents.
Read MoreBudgeting For Digital Marketing Trends [INFOGRAPHIC]
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Read MoreHow Brand Marketers Measure Video Advertising Performance [CHART]
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Read MoreBenefits Of Top-Tier Public Relations [CHART]
![Benefits Of Top-Tier Public Relations [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Benefits-Of-Top-Tier-Public-Relations.png)
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
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